For the launch of Waldorf Astoria's new campaign 'The Stories Begin Here', we asked renowned novelist Simon Van Booy to write a short story featuring the enigmatic Olga Kurylenko, the face of the campaign, shot by Bruno Dayan. The result was the awarded parallax site 'The Escape Artist' which I created, along with a global print campaign.

Conrad Hotels & Resorts underwent a massive rebranding in 2016, one I was honored to lead and execute with my team. This revamping also introduced the '1/3/5 Experiences' concept that we created and tailored to Conrad guests. We curated content to provide guests with inspiring options in the city where they stayed – an experience lasting one, three, or five hours depending on their time at hand. This idea proved to be a tremendously successful concept, and has become an awarded service feature within the hotels and resorts.

When Marcus was in need of a branding element to tie together his gastronomic outposts, I got to conceptualize and craft this element. I was inspired by his global heritage, spanning from Ethiopia to Sweden, merging with the unique culture of Harlem, NY. I created a simple but effective graphic honoring these places. The element was so well received, it expanded as an identity for Marcus' opening at the Hamilton Princess & Beach Club on Bermuda, as well as his National Harbor location.

The 'Wyndham Rewards Wyzard', phenomenally portrayed by award-winning Norwegian actor Kristofer Hivju, is an empowering, optimistic character who magically appears with his signature blue smoke to reward members during their travels. Through creative, imaginative vignettes, the Wyzard brings the simplicity and ease of the program to life and underscores the campaign’s core tenant and tagline, “You’ve Earned This.” We produced the campaign and assembled a team that included director Mike Maguire, stylist Mr. Gammon, and photographers Jill Greenberg and Todd Selby for the Wyzard and lifestyle photography. Since its launch Wyndham Rewards has risen to become the number one rated loyalty program in the U.S.

This fun project for the Jacarandà Kindergarten and Nursery School in Milan, Italy, was inspired by the principles of the Reggio Approach, a groundbreaking learning system which gives children the means to discover and research their surroundings via curiosity and creativity. When designing this identity my team and I were inspired by the imaginative thinking that the Reggio Approach encourages, as well as the stunning space designed by Labics Architects.

Millennials, Gen X, Y, Z, plus the growing affluent female market are all significantly reshaping the luxury landscape in new and thrilling ways. These exciting pointers were part of the brief we received when my team and I set out to conceptualize, create, and launch a new campaign; 'Live Unforgettable', the campaign evolution of the 2014 campaign 'The Stories Begin Here', also created by me and my team. Below are excerpts of the huge campaign still going strong.

Victor is an award-winning private jet charter service flying on-demand to over 40,000 airports in 157 countries. My team and I were excited to revamp Victor's branding, as well as create a new campaign concept and identity.

Wyndham Garden Hotel envisioned a completely new identity for themselves, and my team and I were thrilled to create it for them. We set out to hit a friendly and personable note, with an identity that radiates relaxation and coziness. The branding includes a custom floral mixed-media pattern made by renowned artist Yana Beylinson, as well as brand photography by talented photographer Nick Lee.

FIR Italia has created state of the art mixer taps and shower heads for kitchens and bathrooms since 1957. I was honored to lead the company's rebranding and campaign launch, encompassing both digital and print medium. My team and I also designed the spatial design experience for the showcase at Salone del Mobile 2018 – the Milan Furniture Fair – the world's largest trade show, and the leading venue for product design and innovation.

Romeo is a 5-star luxury hotel located in Naples, Italy. It is situated in a prestigious building dating back from the last century, now characterized by its contemporary style designed by famous Japanese architect Kenzo Tange & Associates. A new location is soon to open in Rome, designed by infamous Zaha Hadid Architects. I was honored to concept and create a new exciting identity for the Rome location together with my team, as well as fine-tuning the existing Naples branding.

An exciting recent project I worked on was creating a pitch deck for Marcus Samuelsson for a new Las Vegas, NV location. While bringing Marcus' unique Harlem-vibe to Vegas, this location would also be focusing heavily on sustainability; with a vibrant farm-to-table cuisine, a kitchen garden, and innovative food origin transparency policies.

Puerto Rico was devastatingly hit during the hurricane season of 2017, and one of few hotels left standing was the Wyndham Grand. In an effort to help the local economy, we at PI&C together with the executive team at Wyndham HQ initiated a photoshoot to up tourism again. We got legendary photographer Todd Selby on board to shoot, and also managed to put together an entirely local Puerto Rican cast. This is a project I'm especially proud of.

Hamilton Watch Company was incorporated 1892 in Lancaster, Pennsylvania, and is now part of Swiss watch giant Swatch Group. My team and I were excited to create a new global look for their long-running campaign 'Make Time Matter'.

I was honored to collaborate with the skilled artisans of Italian print manufacturer Nava Press to create new cufflink boxes for legendary Italian fashion brand Salvatore Ferragamo. The design was conceptualized in collaboration with the esteemed Swedish gold- and silversmith master Bolennart Olsson.