Waldorf Astoria Beverly Hills

Millennials, Gen X, Y, Z, plus the growing affluent female market are all significantly reshaping the luxury landscape in new and thrilling ways. These exciting pointers were part of the brief we received when my team and I set out to conceptualize, create, and launch a new campaign; 'Live Unforgettable', the campaign evolution of the 2014 campaign 'The Stories Begin Here', also created by me and my team. Below are excerpts of the huge campaign still going strong.

Renderings Courtesy of WABH

Pre-Pro Excerpt

Photography by Steve McCurry

Print Design

#LiveUnforgettable User-Generated Content

Behind the Scenes

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