Marcus Samuelsson Group

When Marcus was in need of a branding element to tie together his gastronomic outposts, I got to conceptualize and craft this element. I was inspired by his global heritage, spanning from Ethiopia to Sweden, merging with the unique culture of Harlem, NY. I created a simple but effective graphic honoring these places. The element was so well received, it expanded as an identity for Marcus' opening at the Hamilton Princess & Beach Club on Bermuda, as well as his National Harbor location.

Bermuda Branding

Design Process

National Harbor Branding

Interior by Parts and Labor Design

Interior by Parts and Labor Design

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